We help brands and organisations accelerate their impact in global health and well-being.
achieving the SDGs
The days of getting big and rich then giving back as a means to repair the damage are over. There will be neither talent nor time for this model. Brands will only succeed if they are on a mission that serves the people’s power.
Emmanuel Faber, Former CEO of Danone, Current Chair of the International Sustainability Standards Board
Purpose is deeply embedded in the human condition; it is an age-old concept that moves humanity. And yet, brands and organisations often fail to take a human-centered approach to purpose.
During an early career spanning both development and brands, Myriam Sidibe observed this failure. Yet she also saw the power of brands to improve the lives of vulnerable communities when they effectively deploy purpose.
During Myriam’s 15 years at Unilever, she harnessed the power of Lifebuoy to catalyse a movement to change the handwashing behaviours of one billion people, the single biggest hygiene behaviour change programme in the world. During this journey, the seeds of Brands on a Mission were sown.
From starting as a business book born out of a Senior Fellowship at Harvard Kennedy School, to developing into a company led by an African woman founder with team in 4 continents, Brands on a Mission’s growth has been exponential.
We quickly became the youngest company to be selected for Stanford Seed’s Transformation programme and one of the youngest to be certified as a B Corp in Africa. Through transforming business and operational models of both local and global partners, we’ve been improving the lives of vulnerable communities around the world.
Purpose is about passion for people and planet. We can’t wait to continue creating stories of impact as we expand our global influence. We’re just getting started…
Written by our Founder and Chief Mission Officer Prof. Myriam Sidibé, Brands on a Mission presents an emergent model that organisations can follow to drive social impact and business growth through purpose.