Offerings - BOAM

Dr. Robert Aunger

Senior Behaviour Change Advisor

With nearly two decades at the London School of Hygiene and Tropical Medicine U. of London and experience working with numerous global organisations including The World Bank, the Bill & Melinda Gates Foundation, Unilever and Procter & Gamble, Robert is an expert in developing creative interventions for public health programmes. He was the primary developer of Behaviour Centred Design, the framework to change behaviours based on evolutionary psychology, the predictive brain hypothesis and design thinking, which we use at Brands on a Mission.

Based in Sussex, UK.

BV Pradeep

Senior Insight Advisor

Pradeep has an MBA from the prestigious IIM, Bangalore and is a Gold medallist in Marketing Specialisation. He has been an Insight professional and a Management leader in the Global FMCG space for over three decades. He has held senior leadership roles across 40 countries. Pradeep advises us on everything from research and insights to behaviour change, social norms and brand purpose

Based in London, UK.

Our Growth

Brands on a Mission became fully operational in 2021. At the end of 2021, Brands on a Mission became a certified B-Corp organisation. We are working with some of the world’s most renowned brands and organisations to help them deliver and scale up their impact across multiple social issues globally. Brands on a Mission is also a home for passionate intrapreneurs who may struggle to drive meaningful and measurable change from within organisations.

Establishing the Company

When talking about the Purpose Tree framework with various audiences, Myriam realised that ‘Brands on a Mission’ could be more than a book; it could be a movement with the potential to transform the business world, both on a corporate and brand level. In 2020, Brands on a Mission the company was founded.

Our Founder’s Journey at Unilever

Brands on a Mission, the company, was the long-term product of our Founder, Myriam Sidibe, former wash manager turned Chief Mission Officer, falling in love with the word consumer. During her 15 years at Unilever, Myriam came to understand what it means to drive impact through brands; while working for Lifebuoy, she helped create a movement to change the handwashing behaviour of one billion people, the single biggest hygiene behaviour change programme in the world. However, Myriam also realised that there were very limited avenues for people who wanted to catalyse purpose-driven impact from within corporations.

The Purpose Tree is the framework we use to deploy brand purpose

Behaviour change

Partnerships

Brand advocacy

Measurement

Corporate support

Featured Case Studies

AB InBev: Addressing the harmful use of alcohol through social norms marketing

Givaudan: Creating a strong, measurable Communities pillar strategy

NBCC: Establishing a multi-stakeholder coalition as rapid response to COVID-19

Helping Evian deploy their recycling mission

Ready to Accelerate Your Impact?

Ricardo Pimenta

Senior Brand & Strategy Advisor

Dr. Remi Trudel

Senior Academic Advisor

Dr. Robert Aunger

Senior Behaviour Change Advisor

BV Pradeep

Senior Insight Advisor