The Purpose Tree has five deep roots that bring the purpose to life with benefits to the business, people and the planet.
Our offerings are mapped to each root of the purpose tree.
Brands on a Mission partners with leading brands, agencies, academics and thought leaders.
Ricardo is a seasoned global business leader with wide experience in multiple brands and categories from his career at PepsiCo and Unilever. He is an expert in purposeful brand positioning and strategy.
Based in the Greater New York City Area, USA.
Remi is an Associate Professor at the Questrom School of Business, Boston University. He advises Brands on a Mission on a variety of projects to help bridge the gap between behavioural science, and marketing practice.
Based in Boston, USA.
With nearly two decades at the London School of Hygiene and Tropical Medicine U. of London and experience working with numerous global organisations including The World Bank, the Bill & Melinda Gates Foundation, Unilever and Procter & Gamble, Robert is an expert in developing creative interventions for public health programmes. He was the primary developer of Behaviour Centred Design, the framework to change behaviours based on evolutionary psychology, the predictive brain hypothesis and design thinking, which we use at Brands on a Mission.
Based in Sussex, UK.
Pradeep has an MBA from the prestigious IIM, Bangalore and is a Gold medallist in Marketing Specialisation. He has been an Insight professional and a Management leader in the Global FMCG space for over three decades. He has held senior leadership roles across 40 countries. Pradeep advises us on everything from research and insights to behaviour change, social norms and brand purpose
Based in London, UK.
Brands on a Mission became fully operational in 2021. At the end of 2021, Brands on a Mission became a certified B-Corp organisation. We are working with some of the world’s most renowned brands and organisations to help them deliver and scale up their impact across multiple social issues globally. Brands on a Mission is also a home for passionate intrapreneurs who may struggle to drive meaningful and measurable change from within organisations.
When talking about the Purpose Tree framework with various audiences, Myriam realised that ‘Brands on a Mission’ could be more than a book; it could be a movement with the potential to transform the business world, both on a corporate and brand level. In 2020, Brands on a Mission the company was founded.
While at Harvard during a sabbatical from Unilever, Myriam developed a framework for brands on how to achieve social impact and business growth through purpose. Myriam presented this ‘Purpose Tree’ framework in her book, Brands on a Mission
Brands on a Mission, the company, was the long-term product of our Founder, Myriam Sidibe, former wash manager turned Chief Mission Officer, falling in love with the word consumer. During her 15 years at Unilever, Myriam came to understand what it means to drive impact through brands; while working for Lifebuoy, she helped create a movement to change the handwashing behaviour of one billion people, the single biggest hygiene behaviour change programme in the world. However, Myriam also realised that there were very limited avenues for people who wanted to catalyse purpose-driven impact from within corporations.